TEAM FDJ-SUEZ RIDES WITH UNIQUE LAZER HELMET DURING LIEGE-BASTOGNE-LIEGE TO RAISE AWARENESS AROUND WEARING BIKE HELMET.
This year’s Liège-Bastogne-Liège is all about raising awareness to wear a helmet while cycling. An initiative from helmet brand Lazer, together with partner FDJ-Suez. The riders of FDJ-Suez are drawing attention to this initiative through a distinctive and outspoken helmet design, where brains, the thing worth protecting, are clearly visible.
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